Originally established in Edmonton in 1976, the NeWest Review was "a new magazine for the new West," promoting a "radical regionalism" and intended as an antidote and alternative to the central Canadian and U.S.-dominated mainstream culture. University of Saskatchewan professor Don Kerr moved the publication to Saskatoon in 1981. The magazine had contributing editors in all major prairie cities, four volunteers serving as an overall editorial group, and volunteer directors - 20 individuals - working as a collective based in Saskatoon.